Rowdy crowds, drunken youths and scantily clad women are just some of the images we all have when imagining a typical Saturday night out in Britain. But are the days of alcohol fuelled, binge-drinking Britons behind us?

According to a recent report published by the Office for National Statics (ONS), the percentage of binge-drinkers among the age of 16-24 year olds has dropped significantly in comparison to a survey carried out in 2005.

With a record number of student going to university last year, the excitement of first year raving and alcohol fuelled nights out were a perfect opportunity to binge-drink but with one in five UK adults now opting to remain alcohol free, the pursuit of this boozy Britain stereotype appears to be fading from our streets for good.

One significant reason for the diminishing image of boozy Britain has been encouraged through successfully campaigns such as last month’s Dry January, aimed at promoting a decrease in alcohol consumption. Other successful campaign such as the NHS Change4Life campaign,  emphasise the need to stay healthy and drink less alcohol , have also encourage people to stop binge-drinking in an effort to promote health across the UK.

Other reasons why people are going teetotal have also been largely influenced by the impact of social media sites such as Instagram and Twitter where celebrities often endorse products which promote a healthier lifestyle that people desire.  With such emphasis placed on maintaining a fitter physique and eating healthy, people have begun to turn abstain from binge-drinking in pursuit of gaining a better lifestyle which may also involve adjusting to new lifestyle choices such as excluding gluten from their diets or becoming vegan.

With a supposed low tolerance for drinking alcohol, Britons are often left dealing with the embarrassing aftermath of television shows that empathise just how appallingly people act when drinking abroad especially with one in ten Britons end up in booze-related accidents. With Britons remaining notorious for their alcohol fuelled antics, today’s view of boozy Britain is one dominated by the unapologetic youth.

However with the age of binge-drinkers increasing most significantly among those over 65, the trend for buying cheap alcoholic drinks appears to have fallen out of favour with the younger generation who have tired of this overrated and unhealthy lifestyle.

With a now older generation become more in favour with binge-drinking, the potential impact on their health has become more important as their risk of illness such as heart and liver disease increases with age. With alcohol related illnesses already costing the NHS approximately £3.5 billion per year, the risk of binge-drinking among an older generation creates a larger and more problematic cost for the already strained healthcare system.

As the older generation become the new poster children for binge-drinking, the stereotypical image of young binge-drinkers has altered resulting in an unexpected change among the now teetotal younger generation.