Nike AkintokunExamples and interpretations of the perfect body…
According to many this is a figure approximately 5’9″, tall, slim, size 4-6 or 8, size 32DD boobs and no inch of fat around their waist.
To others: 5’0″, short, average weight, size 10-12 or 14+, size 34C boobs and fat allowing a person ‘more to love’ is another interpretation of someones idea of ‘the perfect body’.
But it is a persons choice to decided!.. Or is it?
It has come to my attention that fashion brands, most noticeably those such as Victoria’s Secret and Topshop are not giving people the choice to define their own interpretation of what makes a body – not just the perfect one. These brands are deciding for everyone.
A world has been created where women and even some men are made to feel that not being a ‘beautifully skinny, size 2-4 (and 6 at a squeeze) , 5’11” – 6’2″ supermodel’ is not good enough especially when these brands advertise their products on posters stating ‘the perfect body’ and mannequins that look as if they need a couple more hours inside the injection moulder to make them appear more fuller in the thighs.
It is unsurprising to learn that when Twitter user Becky Hopper, 23, tweeted a photo of her friend Georgia Biddy next to a Topshop mannequin in a Hull store, Twitter went up in storm.
“The girl on the left is a size 8/10” Becky wrote, hashtagging #poorbodyimage and #irresponsible.
With Topshop appearing to still aim their clothing at a target market of 12 year old supermodels and teenage size 4-8’s, it is astonishing how such a mindset has not be altered and changed for the benefit of a wider clientele ranging from sizes 4-16.
Although very shocking Topshop are not the only offenders in this game of the ‘perfect’ body.
Victoria’s Secret, the American lingerie brand backed by the faces of supermodels such as Adriana Lima,Naomi Campbell, Lyndsey Scott and Doutzen Kroes are currently facing the backlash of their new lingerie campaign.
With Victoria’s Secret releasing a new line of bras with the slogan “The perfect ‘body’ – Perfect fit. Perfect comfort. Perfectly soft”, it was surprising to learn UK students Frances Black, Gabriella Kountourides, and Laura Ferris have created a petition against the campaign after seeing the advertisement at a shopping centre in Leeds.
So the question is: Why have Victoria’s Secret still not altered their brand to suit a target market of a more curvy woman? Maybe a woman with a larger chest? A shorter woman of average height?
Having gathered over 20,000 thousand supporters world wide, this campaign looks to remove the so-called stereotype of the ‘perfect body’ and give everyone an opportunity to make their own choices and be beautiful!
Want to sign the petition against the Victoria’s Secret ‘The perfect ‘body’ campaign? Click the link below!
http://www.change.org/p/victoriassecret-apologise-for-your-damaging-perfect-body-campaign-iamperfect