In 2020 there has been a huge number of businesses that have transformed their businesses online. As such, you will notice that there are more e-commerce websites than ever before, and others that are simply focusing more on an online presence. If you are looking to sell a product or service online, we have listed some ways which you can maximise your sales.
Optimise your Google My Business
Google My Business is critical for driving traffic to your site, particularly if you offer localised services. Your Google My Business page should feature your logo, additional photos that may showcase what you do, and should also contain your opening hours. If you do have an existing client base, then you should encourage them to leave a review on your Google My Business page. Not only will this leave a good first impression, it will also help with your search engine rankings. You should also ensure that if someone does interact with you via this channel, you respond whether it is positive or negative feedback. The fact that you have responded, will let people know that you care about your customers.
Think about Paid Google Campaigns
If you are a need some quick wins, then doing some pay per click campaigns could be exactly what you need. Google AdWords Express will make everything easy for you to set up. All you need to do is enter your website address, suggested keywords – and they will create some suggestions for you. You will know the cost per click, be able to track how well your campaigns are going at all times and optimise from there. There is also Google support on hand – where you will be able to have an account manager who will support you with your campaigns. This will help generate leads from your website.
Keep Customers Engaged with Regular Updates
It’s essential you keep your customers updated on how you are evolving as a business. That’s where email campaigns come in. There are some great bulk email software companies that you can take advantage of. Here you can create company newsletters, information on deals or offers – or even exclusive content to VIP’s. By sending emails in bulk, it makes it much less work for you and that you don’t need to worry about delivery issues if you use the correct email software. There are great analytics that will allow you to establish which content works and what doesn’t.
Use Social Media to your Advantage
The great thing about social media is that it is ever-changing. That means there are always going to be new ways for you to reach out to your audience. Make sure that you select the social media channel appropriate for your business. For example, if you are B2C – you may want to work on Instagram or Facebook, or if you are B2B – then you may want to place a higher focus on LinkedIn. You should be sure to post on these channels regularly, so you are more likely to reach existing and new users. It’s also critical that you let people know the personality behind your brand – that way they are much more likely to convert.
Make Use of Online Sponsorships
Sponsorship is becoming a much more popular way of generating brand awareness. As the world is having to move to a more digital format, there is more opportunity than ever. You will find that local sports teams are working with live streaming, a heightened presence on social media, and other digital media applications. This is a great time to leverage these kinds of partnership and make use of both followings to create more brand reach. Ensure that if you are in discussions in terms of sponsoring a business, that you build digital into your agreement.
Go Virtual in the World of Events
There are more virtual events than ever, so it’s a great time to take advantage of this. You will find lots of online networking events where you can mix with like-minded people and expand upon your contact sphere. You may also get the opportunity to showcase your business to others and educate them on what you do. Bear in mind, as they are virtual – it affords you some great flexibility. There are no travel restrictions for you to worry about – which effectively means the world is your oyster. If you wanted to be a bit bold – why not host your own virtual event? That way you can pull all of your contacts together and create more meaningful relationships.
If you have just launched a new business and are looking to grow it online – then take these things into consideration. The world of digital is fast-paced and there is always so much to learn.