Britain has some of the strongest product placement rules in the world – and it means YouTube vloggers have to declare their advertising before you click on the video. Why? And what did it mean for our version of The Price is Right?

Thank you to Rob (http://twitter.com/readwriteerase) for stepping in as camera operator at the very last moment, despite the terrible weather and his being a bit ill!

SEE MORE OVER ON THE PARK BENCH: 18 minutes of Matt and Tom talking about the economics of YouTube, and why there isn’t a Patreon link here: https://youtu.be/w04WmOzK4UY